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Pronounced Locality
[lo·cal·i·ty]

Locali.t[ lo·cal·i·ty ]
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ABOUT US

Locali.t is more than a bilingual tourism consultancy. We are a not-for-profit organization composed of easy-going business owners providing market research, destination preparation, marketing support and training - empowering municipalities and destinations to leverage tourism as a driver for economic growth.

 

Your story needs to be told. We specialize in helping smaller towns, rural communities and off-the-beaten path destinations get people out of the big city and into the heart of their local charm.Tourism doesn’t have to be complicated.

Our turnkey, hands-on approach will guide you every step of the way providing you and your team with tools and training to increase your tourism revenues.

 

Let us do your homework! Our market research expertise can help you pinpoint and validate where the best opportunities lie to grow your tourism traffic.

 

Locali.t. Tourism Simplified.

Mission:

Support small destinations, elevate the tourism experience, foster vibrant communities.

Vision:

Tourism for all small destinations.

OUR SERVICES

Destination Marketing and
Representation

As past destination marketers, our team of professionals are specialists in providing specific support towards your marketing efforts. From event logistics and "boots on the ground" management to social/traditional media campaigns in both official languages, Locali.t brings its own level of tourism experience to your marketing strategies.

Customized Training

Locali.t's team of fully bilingual professionals have a way of bringing the best out of both businesses and organizations/associations in the rural and local tourism sector. This breadth of knowledge, complemented by best practice and trends research, brings a unique perspective that is often lacking in today's conversations about tourism management and marketing. 

 

From workforce development in small town accomodations and hospitality to rural destination guerilla marketing to a VFR crowd, the team at Locali.t can tailor any information or training session to fit with your unique needs and setting (in person or virtual). Our hands-on approach ensures that we cater each session to the group, be it staff, management, government, or the public.

Data Collection & Analysis

Do you know who, what, where, why and how tourists travel to your business or destination? If so, how are you collecting the data and are you tailoring your business to reflect the insights you’ve collected?

 

As a rural or smaller destination, finding quality information to make clear decisions, from operations to marketing and customer service, is near impossible. Data collected by Statistics Canada and other data collection sources aren't reliable, updated nor paint a real picture of tourism/hospitality sectors in rural settings.

 

Locali.t offers specialized tourism and hospitality expertise, from onsite surveys to online data collection tools, and analytics that provide real-time data to communities seeking to better understand and prepare for their visitor markets.

Consulting and Assessment

Backed by decades of expertise and a methodology that encompasses all elements surrounding tourism business viability, our hands-on approach towards rural destination management and/or strategy development provides advice and plans that are actionable, understandable and measurable. Our Tourism Market Readiness Assessment tool, built by and for rural businesses, will guide you through all requirements to cater to your market. 

 

Consulting services vary from destination development strategies to business operations reviews. We specialize in rural, local communities who would like to gain visitor traction by providing meaningful, memorable experiences through their most endearing and attractive assets...and we’re here for you.

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We pride ourselves in witnessing the destinations and businesses we support take off and evolve into a sought after tourism hub.

VIEW OUR PORTFOLIO

 
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MEET THE TEAM

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Myriam Beauchamp
Executive Director

Myriam is fully bilingual and has extensive experience in project management as the past owner of a corporate event planning company delivering national events over several days with several hundreds of people. Service excellence extraordinaire, Myriam prides herself in knowing clients are happy and satisfied, projects are delivered on time and on budget while the end client gets to experience life altering moments and create memories. 

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Martin Lacelle
Coordinator, Business Developement

Through 20 years of organizational management in tourism, arts and business development sectors, Martin’s broad range of expertise, from fluently bilingual communications and marketing to strategic thinking and responsible management, comes from working directly with rural and small businesses across Eastern Canada…where collaboration and versatility is key to success.